Marketing Daily
Wednesday, June 18, 2014
  • Chevrolet Kicks Off Spanish-Language Ads For Soccer

    Chevy is launching a raft of new ads for the Hispanic market under its global "Find New Roads" tag. Comprising six new TV spots … Read the whole story

  • Big Brands Losing 'Responsible Consumption' Sales

    While most major marketers court the "responsible consumption" market at least halfheartedly, new research from the Boston Consulting Group shows that consumers still find … Read the whole story

  • Esurance Sponsors 49ers Fan Program

    Esurance is partnering with the San Francisco 49ers in a multi-year deal and will be the official sponsor of the NFL teams' new fan … Read the whole story

  • CMOs Must Adapt To Digital Reality

    "The way that marketing has been defined in the past needs to change. Marketing [is now] linked with technology and analytics and that means … Read the whole story

  • Wendy's, StubHub Partner On Unexpected Reward

    While the discount can be used on any order, the messaging in the Wendy's discount offer notes that $1.50 is enough to try the … Read the whole story

  • Millennial Shoppers Oscillate Between Online, Off

    It's hard to generalize about a demographic bounded by high school seniors and 34-year-old Park Slope parents, but Millennials have one thing in common … Read the whole story

  • Epic Living: Why We All Want To Create The Ultimate Video Selfie

    The quest for unique experiences coupled with widespread social media sharing has turned up the pressure to live life beyond the ordinary. Read the whole story