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General Motors CEO Mary Barra is taking her new mantra - we can and will our change our culture - to another Congressional hearing at 10 a.m. today. As difficult … Read the whole story
AUTOMOTIVEChevy is launching a raft of new ads for the Hispanic market under its global "Find New Roads" tag. Comprising six new TV spots … Read the whole story
RESEARCHWhile most major marketers court the "responsible consumption" market at least halfheartedly, new research from the Boston Consulting Group shows that consumers still find … Read the whole story
FINANCIAL SERVICESEsurance is partnering with the San Francisco 49ers in a multi-year deal and will be the official sponsor of the NFL teams' new fan … Read the whole story
RESEARCH"The way that marketing has been defined in the past needs to change. Marketing [is now] linked with technology and analytics and that means … Read the whole story
RESTAURANTSWhile the discount can be used on any order, the messaging in the Wendy's discount offer notes that $1.50 is enough to try the … Read the whole story
RESEARCHIt's hard to generalize about a demographic bounded by high school seniors and 34-year-old Park Slope parents, but Millennials have one thing in common … Read the whole story
- COMMENTARY
The quest for unique experiences coupled with widespread social media sharing has turned up the pressure to live life beyond the ordinary. Read the whole story
