Marketing Daily
Wednesday, June 25, 2014
  • Millennials And The Purchase Funnel (Cake)

    Millennials are digital and social, and when they shop it has nothing to do with a funnel. It's more like a funnel cake: vaguely … Read the whole story

  • Mondelez Using Real-Time Video For World Cup

    On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second video and shared it across its Sour Patch Kids brand's social channels, within … Read the whole story

  • Rite Aid Unwraps Next Generation Of Wellness Concept

    The updated store includes larger departments for pharmacy, which now has a private consulting room; beauty; over-the-counter medicines and first aid. It has added … Read the whole story

  • Consumer 'Phablet' Interest Increasing

    The preference in emerging markets was even stronger. Among consumers who were planning to buy a smartphone in India, 67% said they would prefer … Read the whole story

  • American Express Sponsors LGBT Initiative

    American Express is teaming with to present a LGBT initiative that plays off of the financial service company's "shop small" movement, which celebrates … Read the whole story

  • Lexus, Metro Golf Assn. Shoot For Par In Northeast

    The effort, "Lexus Perfect Drive," with an assist from WFAN-AM/FM personality Craig Carton, was developed with CBS Altitude with Lexus agency Team One. It … Read the whole story

  • Baja Fresh Dives Into Digital With Real-Time Data

    The efforts are part of Baja Fresh's "Catch 2" Seafood Taco combo deal, in which consumers can mix and match seafood tacos and add … Read the whole story

  • The New Role For CMOs And Marketers

    Marketing today is not about being amazing, it is about being useful. This is very different than in the good old days of Marlboro … Read the whole story