Google I/O, the annual technology conference, kicks off today with new-product speculation ranging from a set-top box that would be its Android answer to Apple TV, Roku and Amazon's Fire … Read the whole story
Millennials are digital and social, and when they shop it has nothing to do with a funnel. It's more like a funnel cake: vaguely … Read the whole story
On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second video and shared it across its Sour Patch Kids brand's social channels, within … Read the whole story
The updated store includes larger departments for pharmacy, which now has a private consulting room; beauty; over-the-counter medicines and first aid. It has added … Read the whole story
The preference in emerging markets was even stronger. Among consumers who were planning to buy a smartphone in India, 67% said they would prefer … Read the whole story
American Express is teaming with Out.com to present a LGBT initiative that plays off of the financial service company's "shop small" movement, which celebrates … Read the whole story
The effort, "Lexus Perfect Drive," with an assist from WFAN-AM/FM personality Craig Carton, was developed with CBS Altitude with Lexus agency Team One. It … Read the whole story
The efforts are part of Baja Fresh's "Catch 2" Seafood Taco combo deal, in which consumers can mix and match seafood tacos and add … Read the whole story
Marketing today is not about being amazing, it is about being useful. This is very different than in the good old days of Marlboro … Read the whole story