Marketing Daily
Monday, June 30, 2014
  • Centrum Video Shows 'Old Guys' Still Have Game

    As part of a new campaign that aims to challenge common perceptions of aging, the Centrum multivitamins brand had eight real guys in their … Read the whole story

  • Honda Latino Campaign 'Un Buen Fit' For Fit

    The campaign involves several TV spots starring the up-and-coming wild man comedian Felipe Esparza, plus digital, experiential, and social media components. The campaign follows … Read the whole story

  • Samsung, AEG Set Up Reward Program

    In one of the largest deals of its kind, Samsung Telecommunication America is partnering AEG to launch the "Samsung Owner's Experience" which will allow … Read the whole story

  • Jeep, Levi's, Coke Top Patriotic Brands

    With Independence Day around the corner, Jeep, Levi Strauss and Coca-Cola are the top three most patriotic brands in American, according to a Brand … Read the whole story

  • Mark Hans-Richer Electrifies Harley's Brand Mission

    The company, which is taking a fleet of the bikes to 30 markets this year, kicked off the tour at Harley-Davidson's Tribeca store in … Read the whole story

  • Supreme Disappointment

    Pity wretched Chet Kanojia and his martyred Aereo, a hapless victim of an out-of-touch Supreme Court that seems to think property rights and "honesty" … Read the whole story

  • A Wearables Moment Or Momentum?

    The wearables market has exciting potential for consumers to shape the way we interact with computing devices, while making our lives easier, more productive, … Read the whole story

  • Castello Cheese Displays Edible Art In NYC

    Upscale cheese brand Castello is allowing New Yorkers to "Eat the Art" during a exhibit at New York City's Grand Central Terminal. Spong, agency … Read the whole story