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Bob McDonald, the West Point graduate whose 33-year career at Procter& Gamble culminated in a contentious reign as CEO for nearly four years, will be nominated by President Barack Obama … Read the whole story
PACKAGED GOODSAs part of a new campaign that aims to challenge common perceptions of aging, the Centrum multivitamins brand had eight real guys in their … Read the whole story
AUTOMOTIVEThe campaign involves several TV spots starring the up-and-coming wild man comedian Felipe Esparza, plus digital, experiential, and social media components. The campaign follows … Read the whole story
ELECTRONICSIn one of the largest deals of its kind, Samsung Telecommunication America is partnering AEG to launch the "Samsung Owner's Experience" which will allow … Read the whole story
RESEARCHWith Independence Day around the corner, Jeep, Levi Strauss and Coca-Cola are the top three most patriotic brands in American, according to a Brand … Read the whole story
AUTOMOTIVEThe company, which is taking a fleet of the bikes to 30 markets this year, kicked off the tour at Harley-Davidson's Tribeca store in … Read the whole story
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Pity wretched Chet Kanojia and his martyred Aereo, a hapless victim of an out-of-touch Supreme Court that seems to think property rights and "honesty" … Read the whole story
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The wearables market has exciting potential for consumers to shape the way we interact with computing devices, while making our lives easier, more productive, … Read the whole story
Upscale cheese brand Castello is allowing New Yorkers to "Eat the Art" during a exhibit at New York City's Grand Central Terminal. Spong, agency … Read the whole story
