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Nike is taking its Swoosh off the shirts of Manchester United after a dozen years because the terms for a renewed deal "did not represent good value for Nike's shareholders." … Read the whole story
SPIRITSThe TV spots are being aired nationally, starting July 9, on outlets including ESPN, FX, AMC, IFC, Bravo, Comedy Central, Logo, TBS, TNT, NBC … Read the whole story
BEAUTYHalf of each twin pair got treated to eight weeks of the pricey ProX by Olay Intensive Wrinkle Protocol and Tone Correcting Protocol, and … Read the whole story
PACKAGED GOODSThe effort, via Cleveland-based Marcus Thomas, is hosted by Mark andTheresa Clement from MyFixitUpLife.com and includes a dedicated website. In each episode, hosted on … Read the whole story
ELECTRONICS"The first Roku box was called the 'Netflix player,'" Parks Associates' Barbara Kraus tells "Marketing Daily." "There's a longstanding relationship with Netflix there, even … Read the whole story
BEVERAGES"We spent the past two years introducing consumers to Ritas," Tyler Simpson, director of marketing, Bud Light Extensions at Anheuser-Busch InBev, tells "Marketing Daily." … Read the whole story
TECHNOLOGYAt each stop, the company is touting EnduraCool by talking about heat illness and the benefits of using cooling strategies. The tour involves giveaways, … Read the whole story
