The social video, featuring the Sienna SE and a pair of super white hip hop wannabe parents, was a direct riff on Snoop Dogg's … Read the whole story

Heineken takes direct aim at the regulations placed on beer advertising with a new campaign, touting its reformulated (and award-winning) Heineken Light brand, with … Read the whole story

Major brands know they need to more effectively target Hispanic consumers, who now wield more than $1 trillion in purchasing power and account for … Read the whole story

"Our creative brainstorm started with the moment of delight when someone experiences Kimpton Karma for the first time and says, 'Who does that?'" Kai … Read the whole story

Nissan's deal makes Nissan official auto sponsor of Manchester City Football Club, which gives it a presence at Etihad Stadium, including product experiences plus … Read the whole story

It may seem like summer just got here, but for the largest retailers, the fierce fight for back-to-school bucks is already on. JCPenney has … Read the whole story