Marketing Daily
Wednesday, July 30, 2014
  • Back-to-School Crowds Rethink Online Shopping

    As parents tiptoe toward the start of a new school year, it looks like they are rethinking their back-to-school strategies. Webrooming and online price … Read the whole story

  • Dunkin' In Multi-Element 'Shark Week' Partnership

    According to Hill Holliday VP director of experience design Jamie Scheu, this marks the first time that a paid advertiser has created an Xbox … Read the whole story

  • Budweiser Campaign Features Jay Z, Rihanna

    Budweiser's 2014 "Made For Music" effort includes creative featuring Jay Z and Rihanna as well as a six-part series chronicling the brand's search for … Read the whole story

  • BRIC Cements Big Global Ad Increase This Year

    The global average forecast is based on nation-by-nation weighted spend reported from ad agencies, media monitoring companies, analysts, Warc's own team and other industry … Read the whole story

  • U.S. President Rod Copes' Hopes For Royal Enfield

    Will American 20-something urbanites like the purist's machine? Copes, who came to the brand from a global marketing position at Harley-Davidson, talks to "Marketing … Read the whole story

  • Probing The Unconscious

    The problem is that no matter how thoroughly the research is conducted, it often does not successfully predict consumer behavior. For example, political surveys … Read the whole story