Top of The News
by Thom Forbes
With cereal sales for the quarter declining more than the industry average and profit for the company down 16% for the quarter, Kellogg's is promising new marketing efforts and is … Read the whole story
PACKAGED GOODS
by Karlene Lukovitz
Procter & Gamble plans to sell more than half of its brands in order to streamline the company and boost sales growth, CEO A.G. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Can Mazda's Miata Zoom Zoom in Moschino? Sure, the little roadster has been fashionable for a quarter of a century. And the brand has … Read the whole story
FOOD
by Karlene Lukovitz
The terms were not revealed, and no specific marketing programs have been announced as yet, but Dannon said it will use the platform to … Read the whole story
HEALTH
by Sarah Mahoney
The nonprofit has focused on teaching people about the improved health that comes from eating well, exercising, learning CPR and preventative checkups. But with … Read the whole story
AIRLINES
by Larissa Faw
To celebrate the launch of Chicago as its ninth U.S. destination, Emirates Air Line and agency Atmosphere Proximity are launching a social media campaign … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
You have childhood, then an empty sea of "bikelessness," and then an island (not growing too much) of older amateur racers, club cyclists, triathletes … Read the whole story
COMMENTARY
by JR Little, Op-Ed Contributor
"Always on" means creating and sustaining deeply engaging masterbrand and car cluster communications platforms content all the time and developing ongoing stories across advertising, … Read the whole story