June 3 - 6, 2024
Thursday, August 7, 2014
Top of The News
Sprint did indeed confirm that it had dropped its bid for T-Mobile and was replacing longtime CEO Dan Hesse with Marcelo Claure yesterday, as anticipated, providing grist for analysts' observations … Read the whole story
AUTOMOTIVEA new campaign for the car features comedian/actors Craig Robinson, probably best known for "The Office," and Jake Johnson from "Let's Be Cops" with … Read the whole story
FOODThe "More Fruit" campaign, designed to reach moms and Millennials, also includes an integration on the Food Network's "Rachael vs. Guy: Kids Cook-Off," a … Read the whole story
TECHNOLOGYIn honor of the upcoming football season (and its expanded offerings, such as the SEC network, and live viewing via tablet from anywhere), Dish … Read the whole story
RETAILThe retailer, which has marketing partnerships with QuestLove as part of the new campaign launched this year, has also featured Metallica axe-man James Hetfield, … Read the whole story
TOURISM"The north California/Bay Area will always be an important part of our visitor mix, but San Diego and the entire Southern California marketplace is … Read the whole story
- COMMENTARY
As a meta-comment on TV itself, the phrase "jump the shark" is now the age of the average bare-chested contestant on "Survivor." Could it … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Lan Trieu - Unilever International, Head of Marketing, Nutrition North America
Andres Chumaceiro V - C.A. Ron Santa Teresa, Chief Operating Officer
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