The campaign kicks off with an anthem spot. Shot at Acura's R&D center, the ad comprises a series of snapshot scenes showing Honda engineers, … Read the whole story
A spokesperson tells "Marketing Daily" that the brand campaign brings "the values of determination, confidence, bravery and joy to the world of sport. 'Faster' … Read the whole story
Using a cell phone is generally frowned upon in movie theaters, but as part of its overall marketing program to showcase its new G3 … Read the whole story
Under Armour and GreenLight Media and Marketing have launched a documentary content series, "Huddle Up," detailing the trials and achievements of Carolina Panthers' starting … Read the whole story
Legal Sea Foods is going on the offensive, explaining in a series of TV spots why "chain" is a "four-letter word." In one spot, … Read the whole story
Looks like the upheaval at Lululemon may be working its way toward some of that yogi- serenity, with big-bucks founder Chip Wilson agreeing to … Read the whole story
Quaker points out that teachers receiving funds from the program can choose to buy "nourishing breakfast foods and refueling snacks" for their students, as … Read the whole story
In your attempted takedown of HBO's John Oliver for his very funny takedown of native advertising, you made a number of interesting points I … Read the whole story
Dark social is the behavior that connects the entire purchasing journey today. Yet, most marketers are still in the dark about dark social. Just … Read the whole story