Marketing Daily
Tuesday, August 19, 2014
  • CMOs: Mobile Spend Slowing, Social Going Strong

    The top areas of projected media budget growth over the next year are social advertising and online video (71% of marketers project growth in … Read the whole story

  • Panasonic Turns IT-Guy Into Planet-Saving Hero

    Panasonic is creating a limited-edition comic book series about a group of superheroes (the "League of Valor" and their IT specialist Kevin Massing) that … Read the whole story

  • Hyundai Launches 'The Genesis' With TNT's 'Legends'

    Hyundai's branded-content program around its exclusive sponsorship of TNT's new "Legends" TV show centers on "The Genesis," a nine-minute-long digital film, in whose production … Read the whole story

  • UGG Launches First Global Brand Campaign

    The lifestyle brand UGG Australia is launching its first global brand campaign. Under the anthem "This is UGG," the creative seeks to express the … Read the whole story

  • Digital Marketers Beef Up On Personalization

    Forty-eight percent of marketers queried reported that they face challenges in personalizing each customer interaction, and 42% of marketers reported they face challenges with … Read the whole story

  • Online Retail Up 14% in July, Led By Jewelry And Clothing

    Shopping in categories like jewelry and watches and apparel helped boost online retail spending 14% in July from a year ago, according to a … Read the whole story