Marketing Daily
Wednesday, August 20, 2014
  • McDonald's, Kraft Rolling Out Packaged McCafe

    McDonald's has been focusing on coffee as one strategic key to reinvigorating its sales growth, and views packaged coffee as a way to drive … Read the whole story

  • Sony, Spider-Man Tout 4K Experience

    "National Cinema Media reaches consumers where they are already experiencing Sony 4K technology -- in the cinema," Alex Magin, vice president of marketing at … Read the whole story

  • Newcastle Asks Fans For Marketing Help

    Brand Director Quinn Kilbury tells "Marketing Daily": "[Earlier] ads won a lot of awards, but now we kind of have to go on the … Read the whole story

  • Less Print, More Digital Drive Home Depot's Sales

    Powered by a healthy demand for tools and seasonal gardening products and a shift in its marketing strategy, the Home Depot reported sales and … Read the whole story

  • New Jockey Brand Campaign Brings On The Icons

    "One key objective was to leverage our heritage," CMO Dustin Cohn tells "Marketing Daily." "Many people don't realize Jockey has been around since 1876. … Read the whole story

  • Lip Cosmetics Leap With Glossy Sales

    Chicago-based marketing research firm Mintel says nearly one-third (32%) of lip product users ages 18-24 are looking for intense lip colors, compared to less … Read the whole story