Marketing Daily
Wednesday, September 3, 2014

Top of The News

CVS Rebrands As It Declares Itself Free Of Tobacco
by Thom Forbes

With CVS/Caremark quitting the tobacco habit at midnight Tuesday - a month earlier than its target date - and changing its name to CVS Health today to reflect its restated … Read the whole story

  • APPAREL
    Under Armour Lands Gisele For Women's Campaign
    by Sarah Mahoney

    "I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen says on her Twitter feed, with a link to a video showing the … Read the whole story

  • ENTERTAINMENT
    NFL Launches Educational Youth Games
    by Aaron Baar

    "They're making youths an important part of their business, [and] we're building a multiplatform strategy," David Lord, CEO of JumpStart, tells "Marketing Daily." "Today … Read the whole story

  • FINANCIAL SERVICES
    John Hancock Ads Embrace Reality
    by Tanya Gazdik

    Being forced into early retirement or discovering that someone close has died are scenarios that don't make for entertaining TV spots. But John Hancock … Read the whole story

  • RESTAURANTS
    In A Plump Chicken Market, Church's Offers Love
    by Karlene Lukovitz

    Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chicken chains enjoyed 5.1% sales growth last year, versus 3.9% for all types … Read the whole story

  • AUTOMOTIVE
    Buick, Jeep, Cadillac Have Buzz With Guys; Toyota Leads Consideration
    by Karl Greenberg

    Jeep, Buick and Cadillac over the past year have had the most success in gaining the attention of Millennials, but the gains don't equate … Read the whole story