Top of The News
by Thom Forbes
Thanks to savvy product tie-ins with the hit computer-animated movie, "Everything Is Awesome" at Team Lego, which yesterday announced $2.03 billion in revenues for the first half of the year … Read the whole story
HOSPITALITY
by Karl Greenberg
The campaign includes a first-ever media buy with LinkedIn, targeting the travel and meeting-planning vertical. There are also Facebook ads and promoted posts; a … Read the whole story
FOOD
by Karlene Lukovitz
The campaign includes creative executions produced by San Francisco agency Camp + King that celebrate the "wonderfully complicated" make-up of the premium chocolate and … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campaign that marks the company's final step in rebranding. Voya is an abstract … Read the whole story
RETAIL
by Sarah Mahoney
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larger fragrance companies, such as Interparfums or Procter & Gamble, to handle their … Read the whole story
ELECTRONICS
by Aaron Baar
"Affordability can drive impulse buying, rapid increases in ownership, and in turn it is increasing the number of homes with access to apps on … Read the whole story
COMMENTARY
by
On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
We ended up at Cabela's, a red-state superstore: all things hunting, fishing, camping, boating and preparing for end times. I walked in there feeling … Read the whole story
by Larissa Faw
"Super Super Models," that is. Tongue firmly in cheek, Sir Richards Condom Co., has created a new campaign designed to prevent them from being … Read the whole story