Marketing Daily
Tuesday, September 9, 2014
  • Maxwell House Launches Sponsored Content Series, Hub

    An accompanying sweepstakes will launch on Oct. 6, offering a chance to win prizes from some of the profiled businesses, including Maxwell House products, … Read the whole story

  • Newton Powers Personal Style For Drakkar Essence

    The campaign is unique for the company in that it has a big social media, consumer interaction component, also featuring Cam Newton and his … Read the whole story

  • Kids Have Opinions About Smartphones; Tablets, Too

    "It's certainly an opportunity area" for device manufacturers, Jeri Smith, president and CEO of Communicus, tells "Marketing Daily." "[Kids] don't dictate the brand, but … Read the whole story

  • Southwest Airlines Launches New Look

    "Our job was to crystalize the personality and voice of the brand so that you feel Southwest's humanity even when you're not having a … Read the whole story

  • Hyundai Says Goodbye To Bridges, Hello To Rudd With Sonata Launch

    Jeff Bridges, the voice of Hyundai in the U.S. for the past seven years, is hitting the proverbial road. The company has tapped actor … Read the whole story

  • ABC News' 'The Brothelette'

    NEWS ITEM: A recent "Good Morning America" interview with supermodel Gisele Bundchen and Olympian Lindsey Vonn about their new Under Armour advertising campaign was … Read the whole story

  • Call For Submissions: 2014 OMMA All Stars

    OMMA magazine is seeking submissions for its 2014 All Stars recognizing individual industry executives who excel in three categories Media (agency), Creative (agency) and … Read the whole story

  • Staying Ahead of Startup Disruption

    The commercial pathway between products and customers has constantly progressed over the past decade or so. The way companies identify, engage, service and retain … Read the whole story

  • Heat Builds Excitement For the Levi's Brand Inside 49ers' New Stadium

    Levi's has named full-service creative agency Heat as its lead partner in the activation and marketing campaign for the Levi's brand at the stadium, … Read the whole story