Top of The News
by Thom Forbes
Very few of the good things that General Electric has brought to life for more than a century will be for everyday consumers any more if yesterday's deal to sell … Read the whole story
BEVERAGES
by Karlene Lukovitz
An accompanying sweepstakes will launch on Oct. 6, offering a chance to win prizes from some of the profiled businesses, including Maxwell House products, … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The campaign is unique for the company in that it has a big social media, consumer interaction component, also featuring Cam Newton and his … Read the whole story
ELECTRONICS
by Aaron Baar
"It's certainly an opportunity area" for device manufacturers, Jeri Smith, president and CEO of Communicus, tells "Marketing Daily." "[Kids] don't dictate the brand, but … Read the whole story
AIRLINES
by Tanya Gazdik
"Our job was to crystalize the personality and voice of the brand so that you feel Southwest's humanity even when you're not having a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Jeff Bridges, the voice of Hyundai in the U.S. for the past seven years, is hitting the proverbial road. The company has tapped actor … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
NEWS ITEM: A recent "Good Morning America" interview with supermodel Gisele Bundchen and Olympian Lindsey Vonn about their new Under Armour advertising campaign was … Read the whole story
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by Nina Lentini
OMMA magazine is seeking submissions for its 2014 All Stars recognizing individual industry executives who excel in three categories Media (agency), Creative (agency) and … Read the whole story
COMMENTARY
by Thom Prewett
The commercial pathway between products and customers has constantly progressed over the past decade or so. The way companies identify, engage, service and retain … Read the whole story
by Larissa Faw
Levi's has named full-service creative agency Heat as its lead partner in the activation and marketing campaign for the Levi's brand at the stadium, … Read the whole story