Marketing Daily
Tuesday, September 9, 2014

Top of The News

Turning Off Consumer Market, GE Sells Appliances To Electrolux
by Thom Forbes

Very few of the good things that General Electric has brought to life for more than a century will be for everyday consumers any more if yesterday's deal to sell … Read the whole story

  • BEVERAGES
    Maxwell House Launches Sponsored Content Series, Hub
    by Karlene Lukovitz

    An accompanying sweepstakes will launch on Oct. 6, offering a chance to win prizes from some of the profiled businesses, including Maxwell House products, … Read the whole story

  • PACKAGED GOODS
    Newton Powers Personal Style For Drakkar Essence
    by Karl Greenberg

    The campaign is unique for the company in that it has a big social media, consumer interaction component, also featuring Cam Newton and his … Read the whole story

  • ELECTRONICS
    Kids Have Opinions About Smartphones; Tablets, Too
    by Aaron Baar

    "It's certainly an opportunity area" for device manufacturers, Jeri Smith, president and CEO of Communicus, tells "Marketing Daily." "[Kids] don't dictate the brand, but … Read the whole story

  • AIRLINES
    Southwest Airlines Launches New Look
    by Tanya Gazdik

    "Our job was to crystalize the personality and voice of the brand so that you feel Southwest's humanity even when you're not having a … Read the whole story

  • AUTOMOTIVE
    Hyundai Says Goodbye To Bridges, Hello To Rudd With Sonata Launch
    by Karl Greenberg

    Jeff Bridges, the voice of Hyundai in the U.S. for the past seven years, is hitting the proverbial road. The company has tapped actor … Read the whole story

  • COMMENTARY
    ABC News' 'The Brothelette'
    by Bob Garfield, Featured Columnist

    NEWS ITEM: A recent "Good Morning America" interview with supermodel Gisele Bundchen and Olympian Lindsey Vonn about their new Under Armour advertising campaign was … Read the whole story

  • Call For Submissions: 2014 OMMA All Stars
    by Nina Lentini

    OMMA magazine is seeking submissions for its 2014 All Stars recognizing individual industry executives who excel in three categories Media (agency), Creative (agency) and … Read the whole story

  • COMMENTARY
    Staying Ahead of Startup Disruption
    by Thom Prewett

    The commercial pathway between products and customers has constantly progressed over the past decade or so. The way companies identify, engage, service and retain … Read the whole story

  • Heat Builds Excitement For the Levi's Brand Inside 49ers' New Stadium
    by Larissa Faw

    Levi's has named full-service creative agency Heat as its lead partner in the activation and marketing campaign for the Levi's brand at the stadium, … Read the whole story