Top of The News
by Thom Forbes
Microsoft has agreed to pay $2.5 billion for the Swedish game-development company Mojang and its "iconic Minecraft franchise" although its three founders - creator Markus Persson, CEO Carl Manneh and … Read the whole story

BEAUTY
by Sarah Mahoney
After constant efforts from beauty companies to strike viral gold with young women, those women are hitting back with viral campaigns of their own. … Read the whole story

SPORTS
by Karl Greenberg
YouGov BrandIndex says people's opinion hasn't been this bad since 2012 when the league banned purses and bags in stadiums, and the world learned … Read the whole story

TECHNOLOGY
by Aaron Baar
Barb Rechterman, GoDaddy's chief marketing officer, tells "Marketing Daily:" "Running your own company is hard. We wanted to embrace the honesty of their days … Read the whole story

TOURISM
by Tanya Gazdik
"The new identity was designed with that single idea in mind: that Vegas.com truly gives you unparalleled insider access to America's most popular travel … Read the whole story

RETAIL
by Sarah Mahoney
With the kickoff of Hispanic Heritage Month, retailers are eager to join the fiesta. And they're hoping to woo Hispanic shoppers, who are typically … Read the whole story

FOOD
by Karlene Lukovitz
Bahlsen North America sponsored a recipe contest among 15 influential food bloggers. The challenge: Create a birthday cake recipe using Bahlsen's signature Waffeletten cookies … Read the whole story
COMMENTARY
by Curtis Hougland
King Digital Entertainment raised $500 million in its public offering on the back of its Candy Crush game. Sweet. Markus Persson's Minecraft was just … Read the whole story