Top of The News
by Thom Forbes
Primarily blaming the "competitive environment" in the mobile phone business, Sony this morning said it may lose upwards of $2 billion this year - five times more than it anticipated … Read the whole story

APPAREL
by Sarah Mahoney
With the fall fashion season in full swing, brands are taking ideas off the runway and into consumer's news feeds with more agility than … Read the whole story

CONFERENCE
by Karl Greenberg
John Fredette, manager, global media and sponsorship marketing at IBM, talked about where golf and tennis meets technology at MediaPost's OMMA Video Insider Summit … Read the whole story

BEVERAGES
by Karlene Lukovitz
Eight O' Clock Coffee has partnered with Warner Bros. on a multi-pronged promotional campaign around the re-release of all 10 seasons of "Friends" on … Read the whole story

AUTOMOTIVE
by Karl Greenberg
The automaker says there will be 30-second contextual ads looking at the motor company's own history, and that of founder Henry Ford, and that … Read the whole story

ENTERTAINMENT
by Aaron Baar
Nearly half of all PC gamers had visited a Web site to make a game purchase via digital download. Digital game purchasers were also … Read the whole story

FINANCIAL SERVICES
by Tanya Gazdik
"We feel that we have some of the highest visibility not only in the category but across all brands associated with college football," Pam … Read the whole story