June 3 - 6, 2024
PayPal is firing ads at Apple Pay. The former took out a full-page ad in The New York Times: "We the people want our money safer than our selfies," it said, a jab at the hack of naked celebs on Apple's iCloud. It is emblematic of the pay space as it moves to encompass retailers with mobile payment channels. The campaign is part of PayPal's "People Rule" umbrella campaign running into 2015.