Marketing Daily
Tuesday, September 23, 2014
  • Kraft 'Enhancers' Implement Master Brand Strategy

    "We needed to acknowledge and address the insight that the role of all three categories is simply to make food taste better," and market … Read the whole story

  • Columbia Sportswear Goes Long With One-Hour Video

    While much of the marketing world is stampeding toward shorter and shorter videos, Columbia Sportswear is going the other way, and just released "I … Read the whole story

  • Microsoft's Bramall Joins Smartphone App Hailo As CMO

    There are two methods of measuring hot startups: venture capital investment and where it lures executive talent. On the former, Hailo, which arranges taxi … Read the whole story

  • Kids' Smartphone, Tablet Usage Increasing

    Seventy-one percent of households in 2014 with a child between the ages of 4 and 14 own a smartphone, compared with 55% of household … Read the whole story

  • MasterCard's 'One More Day' Idealizes Vacation

    MasterCard is launching a travel-focused campaign to prod work-obsessed Americans to take some well-earned time off. Last year, American workers left 429 million vacation … Read the whole story

  • Miguel Cabrera Strikes Out For Chrysler

    Chrysler is featuring Major League Baseball MVP Miguel Cabrera in a new campaign for the 2015 200 sedan that offers a new take on … Read the whole story

  • Diet Coke Launching 'Get A Taste' Campaign

    The campaign focuses on the brand's "unique, delicious taste," reminding fans "why they fell in love with Diet Coke the first time," and "inviting … Read the whole story