Top of The News
by Thom Forbes
The Cola Wars have truly become a jungle out there with Pepsi following Coke's lead in initially marketing a soda exclusively on Amazon. Pepsi True, a "mid-calorie" beverage, will compete … Read the whole story
FOOD
by Karlene Lukovitz
Mondelez International has signed a global online video agreement with Google as part of its strategy to invest more of its media spending in … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Ford is hitting the ignition button on its 2015 Mustang with a marketing campaign that partners with culture brands and publishers to create branded … Read the whole story
RETAIL
by Sarah Mahoney
With sales of core office supplies faltering, Staples is upping its coffee game, and wants to help American workers take more -- and better … Read the whole story
AUTOMOTIVE
by Karl Greenberg
General Motors CEO Mary Barra laid out plans for investors Wednesday, saying the automaker has big plans to focus overseas, grow its connected-technology line … Read the whole story
RESEARCH
by Steve McClellan
This new collective organization will build upon the initial work laid out by the IAB Trustworthy Digital Supply Chain Initiative. The new body will … Read the whole story
COMMENTARY
by Shawn Parr
When people hear the word Zippo, most have immediate brand recognition. Its name and brand persona hold a reputation of tradition and durability that … Read the whole story