Top of The News
by Thom Forbes
As much as the sale of the Waldorf Astoria New York yesterday is emblematic of the surge of the Chinese economy, it is also a sign of the re-emergence and … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Via Spark44 (a shadowy agency, origins unknown, dedicated to Jaguar, with internal workings few understand), it puts a new spin on the "British Villains" … Read the whole story
FOOD
by Karlene Lukovitz
The campaign - dubbed "The Cheerios Effect" after the natural phenomenon wherein Cheerios, or any small, floating, objects will gravitate toward one another - … Read the whole story
ENTERTAINMENT
by Aaron Baar
"While Just Dance reaches audiences of all ages, our core demographic is teens. We think it's important to interact with our fans, listen to … Read the whole story
RETAIL
by Sarah Mahoney
"Breast cancer awareness is still an issue that is very dear to people's hearts," says Alison DaSilva, EVP at Cone Communications in Boston, and … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The car will get a global campaign because it is officially a global car. But also because it really is a halo car, a … Read the whole story
BEVERAGES
by Tanya Gazdik
Negra Modelo is rolling out an interactive website and social channels and is kicking off the launch with a Chicago Culinary Tour giveaway for … Read the whole story
COMMENTARY
by TJ Gentle
Personalization, in this world of tech-savvy shoppers who've seen the wizard behind the curtain of web retail, is based on prescriptive analytics - not … Read the whole story