Top of The News
by Thom Forbes
The Dow on Friday plunged into negative territory for the year less than a month after setting a new record high but a Wall Street Journal article casting a lens … Read the whole story
RETAIL
by Sarah Mahoney
While all this should be happy holiday tidings for stores, at least one consulting company finds that consumers are continuing to hone their bargain-hunting … Read the whole story
by Karlene Lukovitz
The report concludes that "a significant portion" of chief marketing officers/CMOs and chief sales officers/CSOs are not adapting quickly enough, either in terms of … Read the whole story
ELECTRONICS
by Aaron Baar
"What we want to do with this campaign is put our customers first," Nancy Gillen, vice president of marketing at Toshiba, tells "Marketing Daily." … Read the whole story
PETS
by Tanya Gazdik
The goal is to engage with current consumers in a new and compelling way, while also speaking to the younger, tech-savvy crowd, says Carrie … Read the whole story
RESEARCH
by Karl Greenberg
The study argues that Millennials as a world demographic -- the firm calls them "Global Y's," representing about half the population of the Earth … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Ethan Leighton, Camry vehicle marketing and communications manager, tells "Marketing Daily" it's about making the general market work transcultural, a reflection of where the … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I have known my share of rejection. I have felt the steady dull ache of Indifference. Oh yes, I have been remaindered. But nothing … Read the whole story