Marketing Daily
Monday, October 13, 2014
  • Holiday High: Consumer Enthusiasm For Black Friday Strongest In Eight Years

    While all this should be happy holiday tidings for stores, at least one consulting company finds that consumers are continuing to hone their bargain-hunting … Read the whole story

  • Report Finds CMOs (and CSOs) Need to Accelerate Change

    The report concludes that "a significant portion" of chief marketing officers/CMOs and chief sales officers/CSOs are not adapting quickly enough, either in terms of … Read the whole story

  • Toshiba Medical Gives Customers A Voice

    "What we want to do with this campaign is put our customers first," Nancy Gillen, vice president of marketing at Toshiba, tells "Marketing Daily." … Read the whole story

  • 9Lives Launches Social Media Campaign Starring Morris The Cat

    The goal is to engage with current consumers in a new and compelling way, while also speaking to the younger, tech-savvy crowd, says Carrie … Read the whole story

  • Global Millennials Share Ideas, Desires, Can Sing 'Happy'

    The study argues that Millennials as a world demographic -- the firm calls them "Global Y's," representing about half the population of the Earth … Read the whole story

  • Toyota Takes New Approaches For New Camry

    Ethan Leighton, Camry vehicle marketing and communications manager, tells "Marketing Daily" it's about making the general market work transcultural, a reflection of where the … Read the whole story

  • Kick(start)ed In The Gut

    I have known my share of rejection. I have felt the steady dull ache of Indifference. Oh yes, I have been remaindered. But nothing … Read the whole story