The Dow on Friday plunged into negative territory for the year less than a month after setting a new record high but a Wall Street Journal article casting a lens … Read the whole story
While all this should be happy holiday tidings for stores, at least one consulting company finds that consumers are continuing to hone their bargain-hunting … Read the whole story
The report concludes that "a significant portion" of chief marketing officers/CMOs and chief sales officers/CSOs are not adapting quickly enough, either in terms of … Read the whole story
"What we want to do with this campaign is put our customers first," Nancy Gillen, vice president of marketing at Toshiba, tells "Marketing Daily." … Read the whole story
The goal is to engage with current consumers in a new and compelling way, while also speaking to the younger, tech-savvy crowd, says Carrie … Read the whole story
The study argues that Millennials as a world demographic -- the firm calls them "Global Y's," representing about half the population of the Earth … Read the whole story
Ethan Leighton, Camry vehicle marketing and communications manager, tells "Marketing Daily" it's about making the general market work transcultural, a reflection of where the … Read the whole story
I have known my share of rejection. I have felt the steady dull ache of Indifference. Oh yes, I have been remaindered. But nothing … Read the whole story