The ad is the third TV spot for Diet Coke's "Get A Taste" campaign, which portrays extraordinary moments or experiences while asking consumers to … Read the whole story

Walmart says its Savings Catcher, an app introduced back in August that lets shoppers compare their purchases to other stores' advertised prices, earning electronic … Read the whole story

"I think a lot of people see the future with more optimism now," the CEO of Telefonica Internacional USA tells "Marketing Daily." "[U.S. Millennials] … Read the whole story

"We find women are increasing their knowledge of adult beverages, open to promotions, interested in trying new drinks and eager to share their discoveries … Read the whole story

But the only non-digital or social brand that rates the top-20 list is Dunkin' Donuts, which has risen seven spots since 2013. Brand Keys … Read the whole story

"Heineken is dedicated to engaging fans with unique experiences in a way that encourages current and future soccer fans to open their world and … Read the whole story

The effort kicked off Tuesday at Shoreditch House in London, with an exclusive art talk between the photographer Juergen Teller and Chris Dercon, director … Read the whole story

With the National Retail Federation predicting a 5% jump in holiday spending-and the average person in its survey planning to do an unprecedented 44.4% … Read the whole story

Kia isn't the first brand that springs to mind as needing a luxury ambassador. But the auto brand has one nonetheless: LeBron the Great. … Read the whole story