Marketing Daily
Wednesday, October 22, 2014
  • Facebook Launches Messenger Campaign Trial

    The effort, which will include TV, cinema and out-of-home advertising (to make its appearance in November), is designed to build awareness and showcase the ... Read the whole story

  • Pressures Mount On Coca-Cola, McDonald's

    Coca-Cola's revenue for its third quarter ended Sept. 26 declined to $11.98 billion from $12.03 billion a year ago. Its net income declined 14% ... Read the whole story

  • Bank Of Montreal Breaks Crossover Ad

    Bank of Montreal is breaking an ad in "Bloomberg Markets" that attempts to make a print ad innovative in a world that is increasingly ... Read the whole story

  • AutoTrader Inks 360-degree Extension With NBA

    Jessica Stafford, VP of consumer marketing for Cox Automotive, owner of AutoTrader, said the partnership gives the brand a boost via brand integration and ... Read the whole story

  • Schick Goes Xtreme On The Onion

    Tom Beeby, partner and executive creative director, points out that the effort centers on a long-form video on a Schick-branded page on The Onion ... Read the whole story

  • When People 'Buy' For The 'Wrong' Reason

    As much as we hate to admit it, we humans are motivated much more emotionally than rationally. But, affecting people emotionally doesn't mean the ... Read the whole story