Marketing Daily
Wednesday, October 22, 2014

Top of The News

Target Sets Its Sights On Free Shipping, More Ad Spending And Renewed Ethos
by Thom Forbes

Target's new CEO, Brian Cornell, and his helpers are spreading good cheer about the upcoming holiday season all across Medialand with numerous one-on-one interviews revealing plans to offer universal free … Read the whole story

  • TECHNOLOGY
    Facebook Launches Messenger Campaign Trial
    by Aaron Baar

    The effort, which will include TV, cinema and out-of-home advertising (to make its appearance in November), is designed to build awareness and showcase the … Read the whole story

  • FOOD AND BEVERAGES
    Pressures Mount On Coca-Cola, McDonald's
    by Karlene Lukovitz

    Coca-Cola's revenue for its third quarter ended Sept. 26 declined to $11.98 billion from $12.03 billion a year ago. Its net income declined 14% … Read the whole story

  • FINANCIAL SERVICES
    Bank Of Montreal Breaks Crossover Ad
    by Tanya Gazdik

    Bank of Montreal is breaking an ad in "Bloomberg Markets" that attempts to make a print ad innovative in a world that is increasingly … Read the whole story

  • AUTOMOTIVE
    AutoTrader Inks 360-degree Extension With NBA
    by Karl Greenberg

    Jessica Stafford, VP of consumer marketing for Cox Automotive, owner of AutoTrader, said the partnership gives the brand a boost via brand integration and … Read the whole story

  • PACKAGED GOODS
    Schick Goes Xtreme On The Onion
    by Karl Greenberg

    Tom Beeby, partner and executive creative director, points out that the effort centers on a long-form video on a Schick-branded page on The Onion … Read the whole story

  • COMMENTARY
    When People 'Buy' For The 'Wrong' Reason
    by Tom Denari

    As much as we hate to admit it, we humans are motivated much more emotionally than rationally. But, affecting people emotionally doesn't mean the … Read the whole story