Top of The News
by Thom Forbes
The increasingly frenetic and competitive world of getting the product from Point A and into the hands of consumers who not only want it cheap but also want it experiential … Read the whole story
RETAIL
by Sarah Mahoney
Mike Kercheval, president and CEO of the International Council of Shopping Centers, tells "Marketing Daily" what's driving the trend, and what to expect from … Read the whole story
BEVERAGES
by Karlene Lukovitz
The brand's marketing program includes a Yankees sponsorship, and an ongoing relationship with New York Road Runners. It also invested in a significant presence … Read the whole story
ELECTRONICS
by Aaron Baar
"One of the things we like [about Vine] is it tells a quick story," Dave Spinato, global director of digital and social at JBL … Read the whole story
BEVERAGES
by Tanya Gazdik
The most persuasive beer advertising has shifted toward messaging about beer itself, while ads focused on style like immature humor and party situations are … Read the whole story
TECHNOLOGY
by Karl Greenberg
Participants dealing with how mobile changes data, creative and media strategy said they focus on user utility. Lee Bushkell, VP of PGA Tour, said … Read the whole story
BEVERAGES
by Karlene Lukovitz
In its announcement, Coca-Cola stressed Tripodi's accomplishments, including the launch of "Open Happiness," one of the Coke brand's most successful global campaigns, and being … Read the whole story
COMMENTARY
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These days, ad people like to think that things are pretty gender-neutral in advertising city. It goes along the lines of "So stop your … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
I have been talking about the Matthew McConaughey ads for Lincoln Motor for the past four months. Wait. No, that's not possible. They only … Read the whole story
COMMENTARY
by Kirk Olson
For the price of admission, tap into a full spectrum of human emotion, from fear and loathing to laughter and cheering. Sounds like a … Read the whole story