Top of The News
by Thom Forbes
SodaStream announced during an earnings call yesterday that it was pretty much ditching sweet soda and re-rebranding as a carbonated water company. It is also said it would close its … Read the whole story
FOOD
by Karlene Lukovitz
People who are committed to healthful eating and lifestyles are well-informed about ingredients and food labels, and hard to sway with label claims. Yet … Read the whole story
ENTERTAINMENT
by Aaron Baar
For its DailyMVP fantasy sports app, TopLine Game Labs has enlisted two-time NBA MVP Steve Nash and two-time NFL and Super Bowl MVP Tom … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Mazda is not spending lots more money than it did last year, but you would think so based on the brand's "always on" strategy. … Read the whole story
RETAIL
by Sarah Mahoney
It's the time of year when "Marketing Daily" is hip-deep in holiday spending forecasts. And while some of these closely-followed forecasts predict that people … Read the whole story
RESEARCH
by Karl Greenberg
All told, the study looks at 12,000 respondents across eight countries, ranks 585 brands by their perceived simplicity. Worldwide, grocer Aldi is number one, … Read the whole story
COMMENTARY
by Craig Benner
How do we better align this ever-changing digital media world with how marketing leaders actually think about their business? Read the whole story