Top of The News
by Thom Forbes
No, we're not talking about Apple or Amazon or Big Data or the Marketing Cloud or Programmatic Buying. We're talking about how Chevrolet quickly turned a gaffe by a regional … Read the whole story
AUTOMOTIVE
by Karl Greenberg
It's prime time for mid-size trucks. But forget bales of hay and work sites. Chevrolet's campaign for the 2015 Colorado pickup truck, the first … Read the whole story
COMMENTARY
by
I've written before about "Fempowerment," the current advertising and marketing trend filled with you-go-girl messages about breaking down barriers and building confidence and power. … Read the whole story
RETAIL
by Sarah Mahoney
Will Setliff, marketing EVP, outlined ways the chain is trying to build customer engagement by making shopping at Kohl's a more personal experience. The … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
There's a lot in common between what a comedian does and what people in marketing do every day. Read the whole story
RESTAURANTS
by Karlene Lukovitz
The brands said that the flavor combo made sense because Frito pie is already a popular football tailgating snack. So it's not surprising that … Read the whole story
COMMENTARY
by Mike Proulx, Op-Ed Contributor
The first banner ad was from AT&T and simply read, "Have you ever clicked your mouse right here? You will." And people did just … Read the whole story
TECHNOLOGY
by Aaron Baar
Mobile payment systems like Softcard, Apple Pay and Google Wallet may be slow to catch on in the United States, but they're not to … Read the whole story
by Larissa Faw
The NBA and Spanish financial institution BBVA have struck an exclusive partnership for the next several years. Under a reported $30 annual multi-year extension, … Read the whole story