Marketing Daily
Friday, October 31, 2014
  • Chevrolet Touts Colorado Mid-Size Truck As Truck-Guy Talisman

    It's prime time for mid-size trucks. But forget bales of hay and work sites. Chevrolet's campaign for the 2015 Colorado pickup truck, the first … Read the whole story

  • Selling T-shirt Feminism: Whose F-Bomb Is It, Anyway?

    I've written before about "Fempowerment," the current advertising and marketing trend filled with you-go-girl messages about breaking down barriers and building confidence and power. … Read the whole story

  • Kohl's Shakes Up Marketing With New Segmentation, Loyalty Tools

    Will Setliff, marketing EVP, outlined ways the chain is trying to build customer engagement by making shopping at Kohl's a more personal experience. The … Read the whole story

  • Marketing As Open-Mike Night

    There's a lot in common between what a comedian does and what people in marketing do every day. Read the whole story

  • Papa John's Pushing Fritos-Topped Pizza

    The brands said that the flavor combo made sense because Frito pie is already a popular football tailgating snack. So it's not surprising that … Read the whole story

  • Happy 20th Birthday, Banner Ads. Now, Please, Retire

    The first banner ad was from AT&T and simply read, "Have you ever clicked your mouse right here? You will." And people did just … Read the whole story

  • Millennials, Gen Z Like Mobile Payments

    Mobile payment systems like Softcard, Apple Pay and Google Wallet may be slow to catch on in the United States, but they're not to … Read the whole story

  • BBVA Goes Deeper With The NBA

    The NBA and Spanish financial institution BBVA have struck an exclusive partnership for the next several years. Under a reported $30 annual multi-year extension, … Read the whole story