June 3 - 6, 2024
Friday, October 31, 2014
Top of The News
No, we're not talking about Apple or Amazon or Big Data or the Marketing Cloud or Programmatic Buying. We're talking about how Chevrolet quickly turned a gaffe by a regional … Read the whole story
AUTOMOTIVEIt's prime time for mid-size trucks. But forget bales of hay and work sites. Chevrolet's campaign for the 2015 Colorado pickup truck, the first … Read the whole story
- COMMENTARY
I've written before about "Fempowerment," the current advertising and marketing trend filled with you-go-girl messages about breaking down barriers and building confidence and power. … Read the whole story
RETAILWill Setliff, marketing EVP, outlined ways the chain is trying to build customer engagement by making shopping at Kohl's a more personal experience. The … Read the whole story
- COMMENTARY
There's a lot in common between what a comedian does and what people in marketing do every day. Read the whole story
RESTAURANTSThe brands said that the flavor combo made sense because Frito pie is already a popular football tailgating snack. So it's not surprising that … Read the whole story
- COMMENTARY
The first banner ad was from AT&T and simply read, "Have you ever clicked your mouse right here? You will." And people did just … Read the whole story
TECHNOLOGYMobile payment systems like Softcard, Apple Pay and Google Wallet may be slow to catch on in the United States, but they're not to … Read the whole story
The NBA and Spanish financial institution BBVA have struck an exclusive partnership for the next several years. Under a reported $30 annual multi-year extension, … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Andres Chumaceiro V - C.A. Ron Santa Teresa, Chief Operating Officer
Michele Burchfield - Blume Honey Water, Founder & President
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July 22 - 25, 2024
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October 2 - 5, 2024
