Top of The News
by Thom Forbes
Some Internet memes rely on added sugar and mysterious ingredients to extend their shelf lives, as we discussed yesterday. Others, such as "Alex from Target," are like French black truffles … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Lexus says the ads will air during prime time, late night, cable and network television and cable sports. The campaign also benefits from a … Read the whole story
BEVERAGES
by Karlene Lukovitz
Berkeley, Calif., has become the first U.S. city to pass a measure taxing regular soft drinks and other beverages with added sugar. It means … Read the whole story
RETAIL
by Sarah Mahoney
In its 2014 Retail Compass Survey of CMOs, a poll of 100 retail CMOs on their holiday shopping season outlook, it reports that the … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The new platform is the first from a real estate brand to connect buyers, sellers and agents and to create a destination for storytelling … Read the whole story
CONFERENCE
by Karl Greenberg
Kunal Muzumdar, one of the participants on an Ad:Tech NY panel on marketing using celebrities and influencers, articulated the idea that influence is relatability … Read the whole story
COMMENTARY
by Michael Amar
With mobile phone engagement perpetually on the rise, I find it fascinating to analyze how retailers are continuously turning to employing new tactics to … Read the whole story