Top of The News
by Thom Forbes
Right now, Amazon is touting such features as its ability to quickly and flawlessly spell "cantaloupe." And you can only add items you have a sudden hankering to acquire - … Read the whole story
RETAIL
by Sarah Mahoney
The struggling retailer chose Weird Al for his "cross generational appeal," says CMO Jennifer Warren. "He's had a resurgence, including a No. 1 album, … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the … Read the whole story
PACKAGED GOODS
by Aaron Baar
An Edge rep tells "Marketing Daily," "The gaming community is extremely engaged and curious, always looking for advantages that give them a leg up … Read the whole story
AIRLINES
by Tanya Gazdik
"Air New Zealand's inflight safety videos have become a powerful way to share safety messages in way that is also entertaining," Jodi Williams, Air … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Michelle Krebs, senior analyst at AutoTrader.com, tells "Marketing Daily" that CPO is a key strategy for bringing Millennials to a brand. "Here's a person … Read the whole story
COMMENTARY
by
Given all the sturm und drang of this week's midterm election coverage, plus nonstop news about Taylor Swift, it might have escaped your attention … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Twenty years ago the conversation about the agency/marketer relationship would have been about the relationship. Nowadays, it seems to be about - and defined … Read the whole story
COMMENTARY
by Eric Karson
While clothing and gift cards likely remain as the top gift categories showing some bend towards the "practical" and, to some extent, "safe choices," … Read the whole story