Top of The News
by Thom Forbes
In a deal powered by tax savings - oh, and Warren Buffett's belief in the untapped value of an enduring brand - Berkshire Hathaway is taking another nonessential product off … Read the whole story
APPAREL
by Sarah Mahoney
In a presentation at the 4A's CreateTech conference in Cambridge, Mass., on Thursday, Doug Ziewacz, senior director of UnderArmour Connected Fitness, addressed the ways … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Chinese are hoping to elbow into the U.S. market, as if there's room. But, besides the fact that the market is saturated and … Read the whole story
FOOD
by Karlene Lukovitz
The ad, headlined "Wear Your Stripes with Pride," features Frosted Flakes mascot Tony the Tiger and the message: "At Kellogg, we're an evolving culture … Read the whole story
ENTERTAINMENT
by Aaron Baar
Some holiday traditions (lights, stockings, family togetherness) are to be enjoyed, while others (reindeer sweaters) are to be dreaded. The Ohio Lottery Commission is … Read the whole story
RESEARCH
by Sarah Mahoney
Gen Y is far more likely to use their social media channels to talk about issues they care about, at about 71%, compared with … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"We took feedback directly from our users, and created the new app which provides an even better experience," says Sanjay Gupta, Allstate executive vice … Read the whole story
COMMENTARY
by
No, it didn't break the Internet. And sorry, you can't unsee that impossibly large, oiled-up, whiskey-colored double spheroid that can stand in for so … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
If a marketing team is communicating transparently and on the same page, digital/virtual or otherwise, there's much less friction, redundancy and dysfunction, and faster … Read the whole story
COMMENTARY
by Brian Rafferty
Brands' relationships with simplicity can more or less be broken down into four groups, each with different needs and opportunities. Read the whole story