Marketing Daily
Friday, December 12, 2014

Top of The News

Plunging Gas Prices Put Consumers, Retailers In A Holly Jolly Mood
by Thom Forbes

Shopkeepers are rejoicing as gas prices continue to tumble, job figures improve and most other economic data point to a more robust economic picture than we've seen since the crash … Read the whole story

  • FOOD
    Rice Krispies, 'Taste Of Home' Team On Holiday Event To Drive Mobile, Social Connections
    by Karlene Lukovitz

    Both brands are driving awareness of the sweeps through their social media assets, including "Taste of Home"'s Facebook page, Joe Losardo, executive brand director … Read the whole story

  • TELECOM
    Consumers Want More Flexibility From Cable Companies
    by Aaron Baar

    "That's an indication that consumers want a gateway to the content," Chen Zhao, director of analytics for the Marchex Institute, the data and insights … Read the whole story

  • RESEARCH
    Hispanics Are 'Acculturating,' But Only To A Point
    by Tanya Gazdik

    "You can't just do a separate campaign in Spanish and think you have checked the box because Hispanics will see the Spanish ads and … Read the whole story

  • AUTOMOTIVE
    Lincoln Back With Vimeo For Trio Of Films
    by Karl Greenberg

    The automaker says Vimeo and Lincoln picked the filmmakers -- Diego Contreras, Khalid Mohtaseb and Joshua Kang -- with an eye for auteurs with … Read the whole story

  • RETAIL
    Jolly Good Is What They Say About November Spending
    by Sarah Mahoney

    The National Retail Federation says that the November sales gains -- a 0.6% advance from the prior month, and a 3.2% jump from last … Read the whole story

  • COMMENTARY
    The Ruling Class And Delta: The Wings Of Econo-Man
    by

    I know they're supposed to be stodgy; nothing quite out-stiffs the British Royals on state occasions. But for some naive reason (maybe only having … Read the whole story

  • COMMENTARY
    Today's Swiftian New York
    by Karl Greenberg, Staff Writer

    I think Taylor Swift's a great choice, and proof that New York's tourism organization understands the broad appeal of a global personality for a … Read the whole story