Top of The News
by Tanya Gazdik
Kimberley Gardiner is exiting Tractor Supply after four years. She was CMO. Tractor Supply has added CMO responsibilities to Neil Tenzer's duties. Read the whole story
RETAIL MEDIA NETWORKS
by Sarah Mahoney
Christine Foster joins Orange Apron Media from Kroger Precision Marketing. Read the whole story
BEVERAGES
by Teresa Buyikian
"Let's pee on computers together and save humanity" is the message in the brands' tongue-in-cheek video. Read the whole story
PIZZA
by Teresa Buyikian
PopUp Bagels turned two of Papa John's "flavor signatures," its pepperoncini and its special garlic sauce, into limited-time schmears. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
A rocky reset at recent acquisition Foot Locker, along with clearance-rack Nikes, are clouding the retailer's near-term prospects. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Word-of-mouth and Meta ads bring college students to Healthvana's app to discuss sexual health and PrEP (pre-exposure prophylaxis) for HIV prevention. Read the whole story
by Laurie Sullivan
The Microsoft cofounder sees no plan or evidence that leaders, experts and communities are confronting the challenges of AI, mainly because many people underestimate … Read the whole story
COMMENTARY
by Kaity Young
The strongest brands neither resist culture nor surrender themselves to it. They take in what's happening around them and turn it into something that … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Nowadays brands are increasingly tying creator pay to actual outcomes such as sales lift, conversion, and attribution back to the store or the site. Read the whole story