To explain revolutionary new tech, the company created a 14-month pre-launch odyssey. Read the whole story

Global brand ambassador Coco Gauff is "influencing culture in ways that extend far beyond tennis," Mercedes-Benz's Melody Lee tells "Marketing Daily." Read the whole story

Co-founded by an Integrative medicine pioneer, the brand's marketing now emphasizes Japanese culture rather than health benefits. Read the whole story

The back of the branded jacket displays a lion print, a tribute to Leon's "El Leon" nickname. Read the whole story

The creative builds on the company's "Own It" platform. Read the whole story

Uberall study found a whopping 83% of restaurant locations are "entirely invisible" in AI-generated suggestions. Read the whole story

Internal audit details from Sony allege undisclosed markups, shell brokers used as financial warehouses, and missing rebates disguised as principal media buying in China. Read the whole story