It will be a while before the Pepsi starts flowing freely in Havana or your Uncle Willy will be able to get legal Cohiba cigars at the local luncheonette, but … Read the whole story
The company is positioning its cookies as ideal for holiday celebrations or gifts because they're affordable and available at the supermarket, but "just as … Read the whole story
Online spending so far has set new records, with comScore reporting that for the first time, all five workdays topped $1 billion for two … Read the whole story
"What first brought the idea was this crazy holiday season and how to break through," Peter Sternberg, director of field marketing for U.S. Cellular, … Read the whole story
More than 1,400 volunteers and 300 United employees in costume infuse holiday cheer into every detail of the experience. They include flight attendants and … Read the whole story
Said Jeff Schuster, SVP of forecasting at LMC Automotive: "Economic bliss driven by job creation, wage growth and low gas prices may drive consumers … Read the whole story
Kraft's sales are projected to see little change this year, while profit declines 31%, Bloomberg points out. For its third quarter ended Sept. 27, … Read the whole story
The caroling video, the seventh in the series, Sears' Jamie Stein tells "Marketing Daily," "is a fun way to visualize social conversations and expand … Read the whole story
It's hard to believe that the backstory surrounding "The Interview," the dimwitted bro-mance road movie that Sony Pictures ended up pulling from theaters Wednesday, … Read the whole story
I watched the whole thing because it was engaging, about people doing crazy things, with the requisite embarrassing moment, hijinks and "No way!" moment. … Read the whole story
With so many brands competing for attention in stores, online, in the email inbox, on social media and other marketing channels, it's critical that … Read the whole story