After gaining approval from the Food and Drug Administration on Friday, AbbVie's new hepatitis C treatment, Viekira Pak, got a marketing boost today with Express Scripts announcing it has negotiated … Read the whole story
Although it may seem to shoppers that Martha Stewart-branded holiday products are everywhere they look, it's not necessarily a detriment to her retailer partners … Read the whole story
"If you want to turn Cadillac into a global brand, you have to be in New York," CMO Uwe Ellinghaus said. "It is the … Read the whole story
Observers were mostly positive, and Deutsche Bank reiterated its "Buy" recommendation, based on the company's strengths, as well as the continued popularity of running … Read the whole story
In the lawsuit, filed in November, Unilever -- which commands a 45% share of the U.S. mayonnaise market -- contended that Just Mayo's name … Read the whole story
"In this industry, traffic was down compared to last year," Rachel Eisenberg, vice president of strategy and marketing at Millward Brown Digital, tells "Marketing … Read the whole story
History.com is the main channel for the effort by the The Rums of Puerto Rico. There is also a dedicated Web site, www.itsrumtime.com, that … Read the whole story
If you're going to choose a customer to be unavoidably detained from five times in one week, wouldn't be wise to check him out? … Read the whole story
Location choice will always be uniquely strategic as it allows manufacturers to connect with customers on a cerebral level and tap into the emotional … Read the whole story
Before we turn conversations into another pseudo-science, we need to take a step back. Start with the basics. And the most basic element of … Read the whole story