Marketing Daily
Friday, December 26, 2014
  • Macy's Turns To Day-After Marketing

    With consumers continuing to shake up the way they view the seasonal retail calendar, Macy's is trying something new: Celebrating the days after Christmas … Read the whole story

  • Tech Ads Connect With Relatability, Relevance

    Samsung topped the list by providing relevant information to consumers in winning ways, says Peter Daboll, CEO of Ace Metrix. The top-scoring ad of … Read the whole story

  • Hispanics Fuel Growth In Dog Owner Population

    "Dog owners remain predominantly non-Hispanic white, but growth in the population of dog owners is coming mostly from Latinos, Asians and other multicultural population … Read the whole story

  • Sterling Brands Foresees Less Stuff, More Privacy, And Smarter Commerce

    The bottom line is that if the marketing gold mine is pretty much depleted, then these trends represent new veins ready to be explored, … Read the whole story

  • When Machines Meet Mad Men

    What if the Wendy's classic "Where's the beef?" campaign actually started out as "Where's the tomato?" Or if the iconic 1984 Apple ad spoofing … Read the whole story