With consumers continuing to shake up the way they view the seasonal retail calendar, Macy's is trying something new: Celebrating the days after Christmas … Read the whole story
Samsung topped the list by providing relevant information to consumers in winning ways, says Peter Daboll, CEO of Ace Metrix. The top-scoring ad of … Read the whole story
"Dog owners remain predominantly non-Hispanic white, but growth in the population of dog owners is coming mostly from Latinos, Asians and other multicultural population … Read the whole story
The bottom line is that if the marketing gold mine is pretty much depleted, then these trends represent new veins ready to be explored, … Read the whole story
What if the Wendy's classic "Where's the beef?" campaign actually started out as "Where's the tomato?" Or if the iconic 1984 Apple ad spoofing … Read the whole story