Marketing Daily
Monday, December 29, 2014
  • Led By Jordan, Pricey Basketball Sneaks Fly Off Shelves

    Propelled by the introduction of the Air Jordan 11 "Legend Blue," with an impressive $80 million in sales in one day, Sterne Agee analyst … Read the whole story

  • Osbourne Returns For Campaign Promoting Revamped Atkins Diet

    For 2015, Atkins Nutritionals is sticking with spokesperson Sharon Osbourne in a new, $20 million-plus advertising and marketing campaign unveiling a revamped version of … Read the whole story

  • New Year's Presents Unsung Marketing Opportunity

    According to Web content and customer experience management provider Kentico Software, 31% of Web users intend to make New Year's resolutions. Of them, a … Read the whole story

  • UGG Ads Feature Models Chrissy Teigen, Jack Guinness

    "These are beautiful, yet highly functional products that also deliver the luxury and comfort that the UGG brand is known for," said Connie Rishwain, … Read the whole story

  • McConaughey Back For Another Lincoln Philosophical Drive

    Dave Rivers, Lincoln marketing communications manager, tells "Marketing Daily" that the actor has a big influence on the creative execution, and that he, in … Read the whole story

  • Luxury Brands Often Misidentify Their Target Consumers

    That's according to new research from Epsilon and The Luxury Institute. An analysis compared 30,000 luxury shoppers to uncover insights, myths and stereotypes of … Read the whole story