Marketing Daily
Tuesday, December 30, 2014
  • Ford Launches Biggest Ever Truck Campaign For 2015 F-150

    The effort, including a comprehensive media buy on Fox news and sports, focuses on the truck's aluminum alloy frame, and various innovations like the … Read the whole story

  • Early Winners This Holiday? Amazon, Apparel And Jewelry

    MasterCard Advisor's SpendingPulse survey says its preliminary tally, covering the Black Friday to Christmas Eve period, is up a respectable 5.5%, in line with … Read the whole story

  • Nutrisystem Launches Fast 5+ Campaign

    Just in time for diet-related New Year's resolutions, Nutrisystem is launching Fast 5+, which aims to help customers lose five pounds plus one inch … Read the whole story

  • A Little Help From My Brands

    Consumers seek "helper" brands, which require work from them, rather than "hero" brands, which provide an easy, turn-key solution. Read the whole story

  • 2015: Brace For The Collision Of Entertainment, Marketing And Communication

    That's according to a new trend report from Havas Sports & Entertainment, which documents the rise of the immersive experience, "story-living," biometric marketing and … Read the whole story