With the plethora of reality-based TV shows, it's no wonder that a campaign that used real-life situations would intrigue readers. A story about John … Read the whole story

A look at the year's best-read stories in the realms of retail, beauty and apparel made us realize our readers are bullish on brands. … Read the whole story

U.S. sales trends and overall financials often underlined the increasingly undeniable reality that in the long term, it may not be possible to reverse … Read the whole story

Dish Network's promo bringing back college greats who failed to live up to their potential in the NFL resonated with MediaPost readers in a … Read the whole story

The most-read under my byline was Procter & Gamble's "Smellcome to Manhood" campaign for Old Spice's once-a-day Body Spray, aimed at younger people. The … Read the whole story