Marketing Daily
Friday, January 2, 2015
  • Realism-Fueled John Hancock Ads Intrigue Readers

    With the plethora of reality-based TV shows, it's no wonder that a campaign that used real-life situations would intrigue readers. A story about John ... Read the whole story

  • In 2014, Defending Brands Most In-Demand Topic

    A look at the year's best-read stories in the realms of retail, beauty and apparel made us realize our readers are bullish on brands. ... Read the whole story

  • 2014's Top Stories Reflect Turning Point For Food, Beverage CPGs

    U.S. sales trends and overall financials often underlined the increasingly undeniable reality that in the long term, it may not be possible to reverse ... Read the whole story

  • Football, Upheaval Dominate 2014 Wireless, Tech Stories

    Dish Network's promo bringing back college greats who failed to live up to their potential in the NFL resonated with MediaPost readers in a ... Read the whole story

  • Top Reads Cover Gamut From Cars To Research To Feminine Hygiene

    The most-read under my byline was Procter & Gamble's "Smellcome to Manhood" campaign for Old Spice's once-a-day Body Spray, aimed at younger people. The ... Read the whole story