Marketing Daily
Wednesday, January 7, 2015
  • At CES, Automakers Offer Huge Menu Of Technology, Real And Experimental

    As vehicles move toward both autonomous function and greater entertainment-connected integration, CES is becoming as big a stage for automakers' ambitions as the show … Read the whole story

  • Hot Spot: Using Personalized Animation, Nike+ Asks You To Outdo You

    Nike+ members get a motivational treat this year, based on their 2014 workout history. The sportswear giant uses an individual's exercise data to script … Read the whole story

  • Struggling in U.S., Coach Buys Stuart Weitzman

    Some experts question whether Coach can juggle any expansion right now. In the midst of a "brand transformation," it's struggling to regain customers -- … Read the whole story

  • Automakers Dazzle In Las Vegas; Are Consumers Watching?

    Fifty percent of the 1,033 respondents to the AutoTrader.com's Car Tech Impact Study said they were willing to wait up to just about a … Read the whole story

  • Avocados From Mexico: A Fresh Super Bowl Entry

    In short, the Mexican avocado industry, through AFM, its Irving, Texas-based marketing arm, can afford to invest in further accelerating growth in the United … Read the whole story

  • Kirstie Alley Back With Jenny Craig

    Kirstie Alley highlights weight loss success through the "simple" Jenny Craig Program which she says doesn't have the "counting, tracking and worrying over every … Read the whole story

  • Data Management Remains Important For Marketers In 2015

    "There's a [growing] number of marketing executives who are basing their performance on data," Charity Stebbins, senior content manager at Conductor, tells "Marketing Daily." … Read the whole story