Marketing Daily
Wednesday, January 7, 2015
  • At CES, Automakers Offer Huge Menu Of Technology, Real And Experimental

    As vehicles move toward both autonomous function and greater entertainment-connected integration, CES is becoming as big a stage for automakers' ambitions as the show ... Read the whole story

  • Hot Spot: Using Personalized Animation, Nike+ Asks You To Outdo You

    Nike+ members get a motivational treat this year, based on their 2014 workout history. The sportswear giant uses an individual's exercise data to script ... Read the whole story

  • Struggling in U.S., Coach Buys Stuart Weitzman

    Some experts question whether Coach can juggle any expansion right now. In the midst of a "brand transformation," it's struggling to regain customers -- ... Read the whole story

  • Automakers Dazzle In Las Vegas; Are Consumers Watching?

    Fifty percent of the 1,033 respondents to the AutoTrader.com's Car Tech Impact Study said they were willing to wait up to just about a ... Read the whole story

  • Avocados From Mexico: A Fresh Super Bowl Entry

    In short, the Mexican avocado industry, through AFM, its Irving, Texas-based marketing arm, can afford to invest in further accelerating growth in the United ... Read the whole story

  • Kirstie Alley Back With Jenny Craig

    Kirstie Alley highlights weight loss success through the "simple" Jenny Craig Program which she says doesn't have the "counting, tracking and worrying over every ... Read the whole story

  • Data Management Remains Important For Marketers In 2015

    "There's a [growing] number of marketing executives who are basing their performance on data," Charity Stebbins, senior content manager at Conductor, tells "Marketing Daily." ... Read the whole story