Marketing Daily
Thursday, January 8, 2015
  • Hot Spot: Lost In Translation?

    Millions of Americans' Facebook pages are burning up with an Italian message that is both sweet and hot: As a PSA about domestic violence, ... Read the whole story

  • Mark LaNeve, Consummate Marketer And Dealer Guy, Takes The Wheel At Ford

    The marketer, who recharged Cadillac, helped change the conversation about insurance at Allstate with a humorous spin on mayhem, and most recently ran Global ... Read the whole story

  • With Sales Up, Analysts Cautiously Upbeat About JCPenney

    Deutsche Bank describes the numbers as a "pleasant surprise," and says it is a good sign. "We expect that greater discretionary spending among lower-income ... Read the whole story

  • Keurig Snaps Up Dr Pepper Snapple For Its Home Soda Machine

    The multiyear deal, announced Wednesday morning, means that carbonated DPS brands will be available as single-serve, pod-based beverages using fountain syrup exclusively through the ... Read the whole story

  • Beer Companies Turn Attention To Super Bowl

    Anheuser-Busch announced it is featuring both Budweiser and Bud Light in its Super Bowl lineup this year. Meanwhile, Newcastle Brown Ale is doing a ... Read the whole story

  • Mercedes-Benz Rides Into The Sunset (New Jersey's)

    The next issue is the extent to which Mercedes' departure from New Jersey will encourage BMW, Jaguar Land Rover, and Subaru to use a ... Read the whole story