Marketing Daily
Thursday, January 15, 2015
  • Hot Spot: Weetabix Woos With Weetabuddies

    Most Americans aren't likely to ever meet - let alone eat - a Weetabix. But that doesn't mean you can't say 'ello to its ... Read the whole story

  • Jackson Hewitt 'Works Hard For The Hardest Working'

    "Our new brand promise conveys our commitment to the customer," Jackson Hewitt CEO David Prokupek tells "Marketing Daily." "We want our clients to know ... Read the whole story

  • Ford's GT Supercar To Get Global Boost On 'Forza Motorsport 6'

    In Detroit this week, Ford unveiled the second-generation GT. While the centennial version was a deliberate nod to the '60s racer, the new one ... Read the whole story

  • Pizza Hut, MillerCoors Launching Gluten-Free Offerings

    Marketing for the gluten-free launch will include public relations, promotion on Pizza Hut's Facebook, Twitter and other social media sites, and paid digital advertising, ... Read the whole story

  • Ford Wins Top Loyalty Bragging Rights

    Luxury performance brand Maserati won for having the biggest improvement in loyalty, and for enjoying the highest conquest rates as a percent of registrations. ... Read the whole story

  • Newly Revived M&M's Crispy Debuts On TV

    The creative shows the M&M's brand character "Red" instructing fellow character "Yellow" to "tell our fans" that the crispy-centered variety of M&M's is back. ... Read the whole story

  • Retail Wrap: Consumers' Careful Christmas

    Consumers' tenacious frugality is key. Among the households tracked in How America Shops surveys, a third of the middle class (those with an annual ... Read the whole story

  • From Single To Multiple Marketing Roles

    Gatorade has taken a stand on the importance of live digital conversations and performance with the establishment of its "Mission Control Center" at the ... Read the whole story