Marketing Daily
Monday, January 19, 2015
  • Hot Spot: NBA Livin' 'The Dream'

    To celebrate Rev. Martin Luther King Jr. Day, the National Basketball Association is using the famous "I Have a Dream" speech, along with black-and-white ... Read the whole story

  • Used Car Dealers And Carny Folk....You're Lookin' Good!

    Sure, advertising has always been thematically dishonest, I suppose. It depicts a world of smiling people, made grinningly content by consumer goods -- which ... Read the whole story

  • Toyota Goes With A Simple Message For Super Bowl: Dads Matter

    One of the two 60-second ads is voiced by one of the best-loved people ever: Muhammad Ali, who will be in a Super Bowl ... Read the whole story

  • Can P&G Help Me Love My Shirts?

    Procter and Gamble brought a fashion show, technology talk and a discussion about peoples' relationship to their clothes to New York last week, to ... Read the whole story

  • For Best Buy, TVs Are Strong, Tablets Weak

    Sales in its international division dropped 11.7%, pressured by unfavorable currency exchange, closures of some Canadian stores, and a decline in Canadian demand for ... Read the whole story

  • Overarching Concerns About McDonald's

    I wasn't expecting this big, emotional, Super-Bowl-type spot promoting the Golden Arches to pop up during the Golden Globes. But there it was: the ... Read the whole story

  • BW3 Turns Social Commentary Into Game Recaps

    "Buffalo Wild Wings bills itself as 'The sports fan's biggest fan,'" Bob Ruhland, vice president of marketing for Buffalo Wild Wings, tells "Marketing Daily." ... Read the whole story

  • Los Angeles Considers Alcohol Ad Ban

    The Los Angeles City Council will vote Tuesday on an ordinance that will ban alcohol ads on city-owned and -controlled property. Former Massachusetts First ... Read the whole story

  • Gorton's Teams With SparkPeople On 'Realistic Resolution' Challenge

    The program is designed to increase awareness of the benefits of Gorton's 11 varieties of Grilled Fillets (low fat, under 100 calories per fillet, ... Read the whole story

  • Hot Spot: State Farm Finds Its Vanishing Agents

    State Farm finally lets us see the other side of the story - how all the other agents feel when a coworker vaporizes mid-sentence. Read the whole story