Top of The News
by Thom Forbes
He not only didn't come up with any breakout products and failed to help Barbie get her groove back this holiday season, it appears that Bryan Stockton's ban on meetings … Read the whole story
VIDEO
by Sarah Mahoney
Why so serious, football fans? #Deflategate drama getting you down? Old Spice has the answer: It has released its Pre Super Bowl ad, the … Read the whole story
BEVERAGES
by Karlene Lukovitz
The goals of the ad are nothing less than to "tackle the pervasive negativity polluting social media feeds and comment threads across the Internet" … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In a recent study, Nielsen found that 39% of the 44% of consumers who plan to buy a new car in the next two … Read the whole story
ELECTRONICS
by Aaron Baar
"We believe that behind every chore is an act of love," Jon Hall, senior brand manager for Whirlpool, tells "Marketing Daily." "Whether big or … Read the whole story
RETAIL
by Sarah Mahoney
The survey, based on more than 6,000 responses from adults, conducted the week before the #Deflategate scandal exploded, found that 43 million people are … Read the whole story
APPAREL
by Sarah Mahoney
The immersive experience is the first-ever commercial use of this "in motion" virtual reality, says Jamie Mandor, global brand marketing lead for Merrell. "Merrell … Read the whole story
COMMENTARY
by Kathleen Schneider
Digital marketing departments are often faced with what seems like an unfavorable trade-off: use visually appealing brand ads to increase awareness and shape perception, … Read the whole story