Frontier Communications' acquisition of Verizon's landline business in California, Texas and Florida late last week might logically invite comparisons to buggy whips and telegraph lines were it not for the … Read the whole story
"Those that are better at identifying customers' expectations and connecting with them via authentic emotional values are the ones winning customer loyalty and seeing … Read the whole story
In a documentary-style campaign that's part "When Harry Met Sally" and part Dove "Real Beauty," Hallmark has rounded up 10 adorable real-life couples, asking … Read the whole story
The effort by Honda's AOR for the Hispanic market, Orc, comprises digital, social and experiential, and it delves into parenting and the challenge of … Read the whole story
"We've come to truly understand our customers," Bridget O'Brien, Vistaprint's VP of brand and communications, tells "Marketing Daily." "We knew we had to tell … Read the whole story
Marriott International is launching an original content partnership with "What's Trending" and five YouTube stars that showcases its mobile check-in process in an attempt … Read the whole story
Vitale will post how-to cooking videos to her YouTube channel. Then, on that platform, consumers can click to add ingredients for the recipe to … Read the whole story
The report, "Total Retail: Retailers and the Age of Disruption," finds that while 73% say they browse online, they still prefer making the actual … Read the whole story
New from Samsung: SmartAleck TV - yes, a television that eavesdrops on your conversations, then sells the gossip to outsiders. You are being monitored, … Read the whole story
We are a country with big secrets, in desperate search of heroes. And the heroes that the media seeks to embrace are managed and … Read the whole story
As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come … Read the whole story