The ad starts with the actress faux-gracefully accepting a seat offered to her by a younger woman at a bus stop. The leather-clad lovely … Read the whole story

The company, which ran a kickoff commercial during the Super Bowl about the global ambitions for the brand, will have what might be called … Read the whole story

When it comes to electronics and telecommunications, the category leaders are also the ones making the biggest emotional connections with consumers, according to the … Read the whole story

In one of its boldest buzz-building moves in years, Target decided not to run ads during the Grammys, and instead used the eight 30-second … Read the whole story

This marks the first money-back guarantee offer not only for Hillshire Farm, but for the lunch meat category as a whole, according to Jeff … Read the whole story

But the category is fragmenting, with products increasingly available in such value channels as grocery, dollar and warehouse/club stores, as well as in salons … Read the whole story

MIAMI -- Community outreach and charitable giving are a large part of the marketing programs at the world's top financial services companies, according to … Read the whole story