Top of The News
by Thom Forbes
After a 16-year exclusive relationship, American Express announced yesterday that it would be splitting up with Costco when its current agreement comes to an end on March 31, 2016, sending … Read the whole story
FOOD
by Karlene Lukovitz
Deanie Elsner became its first CMO in February 2013. The company stressed that marketing remains "critically important" and will be moved "closer to the … Read the whole story
VIDEO
by Sarah Mahoney
When you're in the middle of reading your disobedient offspring the riot act, the last thing you need is an interruption that Mentos are … Read the whole story
FOOD
by Karl Greenberg
The mints have earned something of a swag-bag niche: they were in Grammys artist gift bags, and in Grammys talent lounge and celebrity dressing … Read the whole story
RESEARCH
by Tanya Gazdik
"Expectations move at the speed of the consumer and all brands have difficulty keeping up," Robert Passikoff, founder and president of Brand Keys, Inc., … Read the whole story
BEAUTY
by Sarah Mahoney
What they complained about, he says, is that while they were past needing anti-acne products and still too young for anti-aging creams, their skin … Read the whole story
ELECTRONICS
by Aaron Baar
"As marketers think about reaching new moms, mobile has to be a benchmark or a central part of [their plans]," Joe Laszlo, senior director … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Humor is the new jingle the way Xanax will soon be the new dollar. Seriously. "Two pounds of turkey? That'll be three Zoloft, 16 … Read the whole story
COMMENTARY
by Ken Hein
RadioShack is the brand equivalent of a car caught in a skid. We could all see the crash happening, it was just a matter … Read the whole story