Marketing Daily
Tuesday, February 17, 2015
  • Fiji Water Launches Its First Television Campaign

    The campaign was developed by FireStation, the in-house ad agency of Stewart and Lynda Resnick's Roll Global holding company, which acquired Fiji Water in ... Read the whole story

  • Oakley Launches Global 'Obsession' Campaign With Athletes

    Action-gear company Oakley is launching a global digital push, "One Obsession," whose goal is to get people to "join the brand's global network of ... Read the whole story

  • Gen Y Battling For Balance, Wellness And Less Tech

    A big part of this idea of balance as a status symbol is that "no Millennials seem to define themselves [only] by their day ... Read the whole story

  • Vaccine Manufacturers Grow Business, Despite Challenges

    Revenues earned by manufacturers of vaccines topped $25.5 billion in 2014, according to Kalorama Information. Vaccines are a big business and a growing business, ... Read the whole story