AbbVie, the North Chicago-based pharmaceutical firm whose $52-billion bid to buy the Dublin, Ire.-based Shire Plc. fell apart last year over tax rule changes, swooped in last night to snatch … Read the whole story
Beleaguered McDonald's is aggressively stepping up its efforts to reassure consumers about the quality of its food and cultivate a healthier, more sustainable image … Read the whole story
Clorox has partnered with The Huffington Post around content developed by the news site and its contributing mommy bloggers. The effort comprises more than … Read the whole story
"Everyone has experienced a lost sock and morning breath, so it's something everyone can relate to," Kim Kline, partner and director of account management … Read the whole story
"All of us have multiple identities, and multiple goals that come with them," says Duke University Marketing Professor Jordan Etkin. New research explores the … Read the whole story
Fiat Chrysler Automobile's Chrysler brand has tapped actor Gael Garcia Bernal for a Hispanic marketing campaign supporting the 2015 Chrysler 200 sedan. The campaign, … Read the whole story
Geico may have Max, a pig with excellent mastery of his smartphone. But a new ad from TD Ameritrade shows there are more than … Read the whole story
Last weekend, Dakota Johnson's appearance as host of "Saturday Night Live" sparked intense shock, despair, and agitation -- if not high dudgeon -- all … Read the whole story