Marketing Daily
Thursday, March 5, 2015
  • McDonald's' Latest Move: Food Sourcing Policies Limiting Antibiotics, Hormones

    Beleaguered McDonald's is aggressively stepping up its efforts to reassure consumers about the quality of its food and cultivate a healthier, more sustainable image … Read the whole story

  • Clorox Partners With Huffington Post In Content Partnership

    Clorox has partnered with The Huffington Post around content developed by the news site and its contributing mommy bloggers. The effort comprises more than … Read the whole story

  • Piper Knows What Goes On In The Dark

    "Everyone has experienced a lost sock and morning breath, so it's something everyone can relate to," Kim Kline, partner and director of account management … Read the whole story

  • Research: Consumers Aren't As Busy As They Think

    "All of us have multiple identities, and multiple goals that come with them," says Duke University Marketing Professor Jordan Etkin. New research explores the … Read the whole story

  • Chrysler Taps Gael Garcia Bernal For Chrysler 200 Campaign

    Fiat Chrysler Automobile's Chrysler brand has tapped actor Gael Garcia Bernal for a Hispanic marketing campaign supporting the 2015 Chrysler 200 sedan. The campaign, … Read the whole story

  • TD Ameritrade Targets Smart Sheep. Or Sheep With Smartphones

    Geico may have Max, a pig with excellent mastery of his smartphone. But a new ad from TD Ameritrade shows there are more than … Read the whole story

  • Dakota, Isis, And 50 Shades Of Cray-Cray

    Last weekend, Dakota Johnson's appearance as host of "Saturday Night Live" sparked intense shock, despair, and agitation -- if not high dudgeon -- all … Read the whole story